Easter..it ain’t what is used to be
Now before anyone accuses me of being sacriligious, I am speaking about Easter shoes and how business has changed.
I grew up in a time of Easter bonnets, and brand new shiny shoes. Easter was the day the churches were filled with pastel dresses, shiny black patent shoes (remember when you could not wear white before memorial day?), and boys with new haircuts.
Times have changed…dramatically. Today, most churches are filled with folks wearing jeans, shorts and flip flops. On Easter you may see pressed jeans and new flip flops but it really ain’t the same. Truth be told, I like the change. I do not believe how we dress has any effect or reflection upon how we worship. But as a retailer, specializing in children’s shoes, the change has impacted how we run our business.
Here in Austin, spring break officially kicks off the sandal season. Typically, our store is packed, both with brand new inventory as well as a flood of customers excited about spring and the fun that lies ahead. This year, our inventory is better than ever. We have committed to an agressive expansion of our business and our inventory reflects that. I believe that you will find that our store really is better than ever and I promise that this is just the beginning.
So as you prepare for spring, maybe you need a new pair of sandals to match those cool shorts your kids are going to wear on Easter. Maybe not! But either way, stop in our new location and let us know what you think. And as always, we appreciate you telling a friend or two about our new store.
